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Puddle Ducks

Puddle Ducks


Be part of a network who leads the way in children’s aquatics and development, teaching them an essential life skill while running your own business that realises ambition and provides work-life balance.

We partner with talented, passionate people with real business acumen who we mentor closely with outstanding Head Office support and back-office systems to ensure your business runs smoothly.


Our franchise owners aren’t tied to a desk. They enjoy the freedom and the challenge of running their own business; flexible hours; and the pride that comes from helping a child to become a confident swimmer.

We currently teach over 24,000 children each week through our network of 33 franchise owners.

Our Franchise Owners


Most of our franchise owners start off teaching in the water, so they can fully immerse themselves in the product and truly understand their customers but ultimately, the aim is for you to manage a team of teachers, taking ownership of your own territory.

No previous experience in the industry is necessary; our franchise owners come from a wide variety of backgrounds, and they have all chosen to do something that is fulfilling, flexible and embraces a love of swimming; combine all this with strong leadership skills and a willingness to follow our proven business model, this could be the franchise for you. There are a number of territories available in the UK and, from time to time, resale opportunities for those who prefer to buy an established business.

We’re here to help you achieve your ambitions


As a business owner, you will realise your ambition of being your own boss but with the support of a multi-award winning network

  • Providing an essential life skill to babies and children
  • Working flexibly around your family
  • Realising profits in excess of £100,000 (as many of our established franchise owners do)

You can expect the highest standards of tailored business support


Puddle Ducks have achieved 5* Franchisee Satisfaction nine years running with 92% of our network saying they would recommend a Puddle Ducks franchise to anyone looking to start their own business.


Our proven business model is supported by a team of experts at Head Office as well as our network of franchise owners who all bring their own skills and specialisms to the table. We provide you with all the tools you need to have full, up-to-the-minute visibility of your business and the training to use all of these tools to their full potential. In addition to the business support, you will benefit from:

  • Innovations driven by the whole network both in our world-class swimming programme and our operations
  • Being a part of a nationally recognised, trusted brand, loved by everyone who touches it
  • A fully integrated IT system (linked to accounting software and our website). This helps you manage your whole operation from pool time and customer records to accounting and management information, allowing you to make informed business decisions
  • Marketing support including a responsive website, social media support and national initiatives such as our pioneering TV campaign plus we manage many digital marketing campaigns on your behalf
  • Regular and frequent face-to-face and virtual meetings including Annual Conference, Summer School, Regional Franchise Support, Marketing and Technical Meetings, Annual Technical Visits and Business Health Checks plus monthly themed webinars and online forums affording you regular opportunities to network, seek advice and share best practise.

That’s the Puddle Ducks Difference.

Become a franchisee