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Home Instead

Home Instead


Our proven business model delivers both outstanding home care and outstanding results for franchisees; put simply, we are making lives better for everyone.

The relationship-led care delivered by our local offices allows people to live independently at home, where they feel safe and the most comfortable.

Leading the way in home care


Whilst supporting our clients, we also bring peace of mind to family members who can rest assured that their loved one is receiving the very best care. Home Instead really is the next best thing to family.

Our care model is ideally suited to franchising. National Office sets the standard and puts systems and processes in place, but care is delivered locally.

Our vision is that Home Instead will completely reset the default switch in the care sector, by evidencing that credible, trusted homecare is the optimal care decision of choice in the 21st Century, compared to residential care home options. Never has this been more relevant than at the present time.

A mission-led approach


Our vision, To be the most admired care company through changing the face of ageing, informs every business decision we make – from the care we deliver, to the people we employ and the franchisees we choose to partner with. It also sets us apart from our competitors.

Caring is at the heart of everything we do and our quality approach has seen our franchise offices awarded more Care Quality Commission (CQC) ‘outstandings’ than any other care company. We are ranked as the No. 1 most recommended care company in the awards.

We are also proud to hold the Queen’s Award for Enterprise in recognition of the innovation we brough to the home care sector when we entered the market 15 years ago.

No. 1 in franchising


In November, Home Instead was named as the bfa’s Gold ‘Franchisor of the Year’; the ultimate award in UK franchising. We are also currently Number 1 in the Elite Franchise Top 100.

Established in 2005, Home Instead currently has 224 franchise offices across the UK. Our franchisees receive an unrivalled level of support from a highly skilled National Office team of 70.

Significant potential


We care for over 17,000 clients and demand for our service is growing. In 2020 we exceeded £200m in network revenue, a c18% increase on the previous year.

The Covid-19 pandemic has shone a spotlight on our sector, raising awareness of the invaluable contribution care workers make to society and highlighting that at-home care is a favourable option.

Our franchisees


No previous care sector experience is necessary as this is a management franchise. If you have a caring nature and a passion to help others, strong leadership skills and a willingness to embrace our proven business model, this could be the franchise for you.

There are a number of territories available in the UK, including a few resale opportunities for those who prefer to buy an established business.

If you want to know more about Home Instead’s franchise opportunity, please contact Imogen Clarke via or 01925 730273.

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